General Mills’ Star Wars Promotion News

General Mills known for their popular line of breakfast cereals including Cheerios, Cinnamon Toast Crunch and Trix are promoting Star Wars in a big way.  Just in time for Star Wars Day on May 4th, General Mills has release several Star Wars related promotions. The first one is providing mini Star Wars posters done in the style of the 1997 Original Trilogy and the prequel movies posters.  The following cereals will feature one mini poster in each box.

In addition General Mills is releasing a special limited edition Star Wars Cereal in June simply called Star Wars Cereal.  It will be similar to Lucky Charms and feature marshmallow bits in six themed shapes. General Mills plans on promoting this cereal in through the release of The Force Awakens movie, and will evolve the shapes of the marshmallows as the movie gets closer to release.


This isn’t the first time General Mills has teamed up with LucasFilm.  The first time was with he release of Star Wars Episode II.  The first Star Wars themed cereal was released back in the 80’s by Kellogg called C-3PO’s Cereal.

C-3PO's Cereal that debuted in 1984.
C-3PO’s Cereal that debuted in 1984.
Star Wars Episode II Cereal
Star Wars Episode II Cereal


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